Ever feel like you’re stuck in an endless loop of consume, produce, discard? You’re not alone. Our current economic model leaves many feeling like hamsters on a wheel. But fear not, a new wave is rising, and it’s here to ditch the hamster wheel for a vibrant, regenerative Eden.

Think of it as Nature’s secret handshake with humans; imagine an economy that heals ecosystems, empowers communities, and sparks innovation that leaves the planet better than we found it. In the regen-u project, a collaboration of eight partners across Europe, we hope to train the next generation of changemakers, equipping them with the knowledge and tools to build a regenerative future.

The quest for a more sustainable and resilient economic model has led to the emergence of the regenerative economy, a paradigm shift that transcends traditional models focused solely on financial prosperity. At its core, the regenerative economy seeks to revitalise social and environmental spheres while ensuring economic viability. The significance of the regenerative economy lies in its holistic approach towards a net positive contribution to economic, social, and environmental domains.


Insights from Case Studies

From diverse case studies and insights across European countries, it has emerged that the application of this new model faces many challenges and opportunities. During our research, we first found that the definition of a regenerative economy remains an ongoing challenge. Interviews with experts unveiled a lack of consensus, with definitions overlapping with the circular economy. Despite this, the implementation of regenerative principles is evident across various sectors, notably the agri-food industry. However, expanding these practices beyond agriculture to enterprises that exploit waste from diverse sectors, showcases the potential for value creation and community enhancement.


One of the key takeaways from case studies across the eight European countries considered is stakeholders’ impact on fostering a regenerative economy. From this research, we found that:

  1. Businesses can be pioneers, championing circular principles, waste regeneration, and innovative sustainable alternatives. Businesses implementing regenerative practices face some relevant advantages, including resource conservation, reduced carbon footprint, enhanced social inclusion, positive outcomes on ecosystems, but also enhanced market presence.
  2. Governments have a supportive role by encouraging regenerative activities aligned with regional needs and European goals while promoting awareness among citizens and fostering economic growth and creation of new business and employment opportunities
  3. Social initiatives highlight the importance of community engagement, as communities, in which the regenerative practices are initiated, benefit from strengthened social ties, building trust, and promoting collective action.
  4. Universities serve as crucial bridges between knowledge and practice, driving innovation and the diffusion of regenerative business models. contributing to regional development and raising awareness about pressing societal and business challenges.


Challenges and Opportunities

Transitioning from conventional economic models to a regenerative economy poses multiple challenges. As mentioned, the ambiguity around its definition could be an obstacle to understanding it and, consequently its wider adoption. Moreover, the emphasis on agrifood industries in regenerative practices needs diversification to other sectors for comprehensive value creation.

Despite these challenges, the opportunities from a regenerative economy to foster a future beyond sustainability are significant and the diversified applications of regenerative principles across industries reveal its real developmental potential. This new approach, aligned with a ‘quadruple helix’ model which involves university-industry-government-civil society collaboration, embodies the potential for profound changes.



The road to a regenerative economy demands a collaborative effort; addressing challenges to establish a clear definition, increase awareness, and expand regenerative practices beyond predominant industries. We believe fostering inclusivity, trust, and engagement within communities plays a pivotal role. For these reasons, universities, as educational hubs, must continue to bridge the gap between theory and practice, driving innovation and consciousness of regeneration opportunities.

Author: Partners from Ca’ Foscari University of Venice